Four of the world’s leading telecommunications companies have partnered with MATSUKO to implement a revolutionary proof of concept for holographic presence.
With Deutsche Telekom, Orange, Telefónica and Vodafone uniting forces with MATSUKO, the four companies have created a concept that allows users to make simple phone calls as if they were in the same room as their contacts.
This project promises to revolutionize communication and offer users a richer and more immersive experience.
Deutsche Telekom, Orange, Telefónica and Vodafone together with MATSUKO implement a proof of concept of holographic presence as a simple phone call
The four companies, Deutsche Telekom, Orange, Telefónica and Vodafone together with MATSUKO Group have teamed up to implement a proof of concept prototype of holographic presence communications as a simple phone call. The ambitious project research and development involve implementing a new communication system based on 5G network infrastructure and highly interactive holographic video streaming technology.
This revolutionary proof-of-concept promises to revolutionize how people communicate in the future by allowing them to make a phone call in a completely immersive 3D environment. All partners are excited about the work; combining the best in 5G mobile networks and technologies and cutting edge holographic display software from MATSUKO Group.
Deutsche Telekom’s research teams focused on standards analysis and technical feasibility studies, while Orange analyzed handsets market potential for this type of application and user experience research. On their part, Telefónica was responsible for integration between 5G networks and multimedia streaming capabilities while Vodafone lead the network access security efforts alongside working on global service rollouts with MATSUKO teaming up for overall application development strategy including core integrations between the underlying hardware and user interface systems.
Therefore due to the global nature of this project, having four major international tournaments working together can certainly be seen as a milestone in providing innovative communication solutions right at your fingertips!
Description of the four companies involved
Deutsche Telekom is one of the world’s leading telecommunications companies. Based in Germany, it offers fixed-line and mobile services to over 250 million customers in more than 60 countries. Deutsche Telekom is also an innovator in digital infrastructure and customer service provision.
Orange is a global telecommunications company, offering voice, data and mobile services to 225 million customers across 28 countries. Established in France, Orange has become an industry leader in customer experience and high-speed digital connectivity solutions.
Telefónica is a Spanish-based multinational telecommunications company that provides landline telephone services, broadband internet access, and satellite television to nearly 270 million customers worldwide. As one of the world’s largest providers of mobile communications services, Telefónica has embraced innovation to drive its growth globally.
Vodafone is one of the world’s largest telecoms companies with operations located in over 25 countries and serving more than 490 million connections around the globe. It has grown from a small start-up based out of London in 1991 into a leading multinational providing various products ranging from consumer fixed line telephony to 4G LTE mobile networks. With its global reach Vodafone has become well known for it’s innovation through its use of digital technologies such as cloud computing, AI (Artificial intelligence), 5G, IoT (Internet Of Things) payments systems etc.
Benefits of the Collaboration
The collaboration between Deutsche Telekom, Orange, Telefónica and Vodafone and MATSUKO has created an exciting opportunity for businesses and consumers worldwide.
MATSUKO’s holographic presence technology will enable people to communicate in ways never before possible, creating an enriched and more personal user experience. This project will bring together the four companies’ combined resources and expertise and the potential to revolutionize communication as we know it.
Let us explore the many advantages that this collaboration provides.
Improved customer experience
The telecommunication companies collaborating with MATSUKO strive to bring their customers more convenience and better experience. Through the research, development and implementation of the proof of concept holographic presence, these companies aim to make communication simpler and more intuitive. Through an easy-to-use system, customers will have better access to loved ones as if they were with them. With such a powerful tool behind them, customers can expect improved connection and real-time communication, making it easier for friends or relatives who are far apart to feel close together.
Moreover, this technological advancement is expected to foster innovative exchanges between businesses in other industries and individuals from different backgrounds.
From educational virtual tours around various countries and cultures, to more streamlined processes in healthcare applications just like in the PoC developed by these four companies which allow a patient’s physician to “appear” at the bedside of a remote patient instantly regardless of geographic barriers1, telecommunication providers are paving the way for greater efficiency across many industries. Partnership amongst providers produces a wide range of benefits that allow us to access smarter technologies faster than ever before.
Cost savings
Through this collaboration, all four companies can capitalize on their existing investments while potentially saving costs by leveraging each other’s expertise and resources. As a result, the four companies and MATSUKO can develop their product more efficiently and bring it to market faster. This also helps maximize quality by allowing all partners to access empirical evidence and input from a network of experts.
The collaborative effort of the four companies and MATSUKO can also improve customer service and increase customer satisfaction by ensuring quick response times due to the efficient management of resources across all participating organizations. Furthermore, each company is more likely to benefit from increased revenue potential as this project will drive innovation in new technologies and services that can be transported across networks quickly, resulting in a higher rate of return on investment for customers.
Improved customer service
The collaboration between the four companies and MATSUKO will open up new possibilities in customer service. Holographic presence as a simple phone call provides customers a convenient way to communicate and find solutions for their inquiries. This technology brings a major step forward from lengthy and complicated written chat to an interactive face-to-face chat with an expert who can more quickly help resolve their issues.
The proof of concept also offers customers more convenience since it eliminates the need for leaving work or home to visit customer service centers in person. This enables customers to receive necessary customer service and advice at any time, from any location. In addition, holographic presence allows technicians to provide advice and tutorials remotely, making it easier for solving difficult technical issues that may require more immediate action from a professional.
Overall, this technology offers the opportunity to provide improved customer experience through faster responses and better quality support than those provided by traditional communication methods such as email or telephone calls. With these new possibilities created by holographic presence, customers can enjoy faster problem resolution without sacrificing the quality of service they expect when engaging with professionals over face-to-face conversations.
Challenges Faced
Implementing a proof of concept of holographic presence as a simple phone call and collaborating with four companies on the same project is no easy feat. Several challenges will have to be addressed to successfully implement this project and reach the desired outcomes.
In this section, we will discuss the various challenges that Deutsche Telekom, Orange, Telefónica and Vodafone together with MATSUKO faced while implementing this project.
Technology integration
Implementing holographic presence as a simple phone call posed a major challenge in technology integration. During the proof-of-concept project, the four companies Deutsche Telekom, Orange, Telefónica, and Vodafone came together with MATSUKO to apply their respective technologies and competencies to match the technical requirements but also to ensure compatibility between their systems.
The main issues faced by the companies were twofold: understanding how best to use existing assets while ensuring their mutual compatibility; and finding solutions that could bridge inconsistencies between 4G/Loopback and 5G networking standards. Additionally, features had to be adapted according to general demand for this innovative concept of holographic telepresence. As multiple technologies were needed for users to experience realistic visuals and audio on both ends of the call, teams on both sides had to manage several specialties efficiently.
Integration of real-time video calling with data exchange protocols such as WebRTC was one example of many technical endeavors tackled throughout this proof-of-concept initiative. Concluding such work was only possible through extensive resources from Deutsche Telekom, Orange, Telefónica, Vodafone and MATSUKO worked closely together over three months for each respective issue. As such technology is still considered new within many sectors thus posing unique challenges for teams due its complexity.
Regulatory compliance
With the increased adoption of digital technology in various industries, all companies must collaborate with MATSUKO to ensure their projects comply with relevant regulations. For example, Deutsche Telekom, Orange, Telefónica and Vodafone and MATSUKO implement a proof of concept of holographic presence as a simple phone call to consider what regulations and laws will apply to them.
In particular, they should look at data privacy and security requirements like those in the EU General Data Protection Regulation (GDPR). They will also need to consider technical standards and encryption protocols they need to adequately safeguard information shared during calls. Additionally, they must consider any sector-specific requirements such as telecoms network or financial services regulations which could affect the nature or deployment of the proof of concept.
Complying with these regulatory requirements before implementation is vital for businesses developing digital solutions; particularly when involving sensitive data transmissions across numerous systems, networks and organizations. To reduce any potential risks associated with non-compliance or data breaches, the companies must take all necessary steps to thoroughly review all applicable laws before embarking on the project.
Security concerns
The widespread implementation of a proof of concept project like this carries a range of security concerns that the four companies must address before the project can be successfully implemented. The prospect of hackers taking advantage and gaining access to the system raises significant user risks.
Given that most users will be located in multiple countries, compliance with data privacy regulations needs to be taken into account. Additionally, any personal information or data obtained could be used for malicious purposes, so protective measures need to be put in place, such as encryption and authentication protocols. Therefore, Vodafone, Telefónica, Deutsche Telekom and Orange collaborating with MATSUKO must manage these components carefully as any breach of protocol could lead to serious problems for all involved.
Building trustworthiness into the project is paramount here – users need assurances regarding safety within the system. The companies must use best practices and cybersecurity tools that provide real value while maintaining low-level risk exposure across all aspects connected with the project. Overall trustworthiness guarantees can be built through certification processes such as ISO 270001 standards or Privacy by Design initiatives which help companies comply with any relevant data protection legislation and provide Security metrics that can track improvements over time as threats evolve.
Results of the Collaboration
In June of 2020, Deutsche Telekom, Orange, Telefónica and Vodafone joined forces with Japanese technology company MATSUKO to implement a proof of concept of holographic presence as a simple phone call. The collaboration between these four companies and MATSUKO was the first of its kind to bring this sort of technology to the public.
Let’s explore the results of this project and how it has impacted the world of communication.
Successful implementation of the proof of concept
The collaboration between Deutsche Telekom, Orange, Telefónica, Vodafone and MATSUKO was successful. The four companies worked together successfully to implement a proof of concept of holographic presence as a simple phone call using communications tools powered by MATSUKO. This proof of concept demonstrates the capabilities of an edge computing network empowered by 5G technology.
The joint effort involved all four companies providing expertise on their respective networks and solutions and MATUSKO’s technology for a holographic conversation experience. Through this project, the four companies demonstrated how 5G networks can enable innovative applications and services that are more efficient and secure than traditional communication systems.
The successful implementation of the proof of concept proves that 5G will be an engine for transformative breakthroughs in connectivity, data management and visual communications. Beyond traditional telecommunications solutions, it will generate new market opportunities regarding products, services, applications and customer experiences. It has also shown that collaboration among industry leaders is essential in creating innovative solutions that have potential to change the way people interact with each other or even with AI technologies such as bots or avatars.
Increased customer satisfaction
By approaching the project together, all five participating companies could bring their best skill sets to the table and create a product they were proud of — ultimately resulting in increased customer satisfaction.
The holographic presence technology allowed users to have a lifelike conversation as if they were physically next to another person or group. This vastly improved customer experience, allowing for better interactions with minimal setup time. It also solved many traditional problems when people communicate via video — problems like latency and network issues.
Finally, this collaboration enabled all five companies to benefit from each other’s contributions and expertise. Combining Münich-based MATSUKO software developers’ technical prowess with the telecommunication giants’ financial resources, infrastructure, and global reach, they produced something none could have done alone — proving that collaboration is the key to success in tech innovation today.
Improved customer experience
The collaboration between Deutsche Telekom, Orange, Telefónica and Vodafone and MATSUKO successfully implemented a proof of concept of holographic presence as a simple phone call. This innovation allowed customers to experience improved communication through shared human-to-human engagement by connecting people located in diverse geographic locations.
Using a 3D depth camera and proprietary algorithms, the technology allowed interactions to be rendered in stereoscopic 3D real-time format on the receiving device. In addition, this enhanced customer experience was made possible with greater interactivity, utilizing control systems and recording functions that seamlessly allowed customer and customer service representatives to share information.
In addition, users could receive personalized notifications before meeting by providing information about the upcoming conversation, such as ending time or appointment schedule. This ensured maximum satisfaction from both parties during their virtual call. As well as communicating face-to-face with remote participants, users had access to social networking services from within their home environment thus helping them communicate more effectively with friends and family members worldwide.
tags = 2D video, 3D holograms, AR/VR/MR, 5G connectivity, telekom telefoacute vodafone orange open 5gceruluspolitico, 3D imagery
