From the work environment to meeting friends, everything happens online these days. This has prompted many companies to go online. Brands are struggling to raise their profile online and this trend has created a demand for effective content marketing. All forms of social and digital media are being used as platforms to present their offerings and brand identity. With the creation and distribution of content in various forms, video content has become king. YouTube alone publishes billions of videos every day. The Instagram channels, Facebook, Twitter and others are also dominated by videos in various formats.

The public is showing its love for and acceptance of video content like never before. To meet the market and this massive demand, companies are realizing the importance of high quality content and are using tools such as video editing software to achieve high quality results.

The importance of video editing software

As mentioned earlier, video is the medium of choice today. It is very important to refine raw videos to make them suitable for global consumption. The final video is the result of several layers of editing. The video is brainstormed, filmed, edited and then made worthy to be uploaded to social media channels.

Different video editing software is important because it serves different purposes and has many advantages, such as

  • Helps you create high quality videos
  • Open source software provides a cost-effective way to produce high-quality content.
  • Help with cutting, arranging, rearranging and editing video
  • Helps to get our messages across clearly
  • Visual effects can be easily added
  • This saves a lot of time for post-processing.

The best free video editing software for Windows

Here we have listed some of the best free watermark-free video editing programs for your PC to make video editing easier.


InVideo is a free video editing program available online. It is an intuitive tool that allows you to create professional-quality videos in no time. It is versatile enough and offers many options to create impressive videos for different use cases. Animation, collaboration, 3D video editing, drag and drop, audio tools, an extensive media library and tag overlay are just some of the features.

It is a simple video editing platform that also allows you to share your videos directly on social media platforms. Take advantage of all the premium and smart features and create videos that make you stand out from the crowd.

An open snapshot

It is open source software that is available for free. This software supports various operating systems, such as MacOS, Windows and Linux. For fast and quality video editing, Openshot offers a user-friendly and easy-to-use interface. For video editors in your company, this is a good option. You can create videos that can be promoted on all channels because there is no built-in watermark.

iMovie Apple

All MacOS and iOS devices are equipped with Apple’s iMovie software. Users can benefit from this tool because it allows editing of different videos. It offers many interesting themes and backgrounds that are pre-installed in the software. With iMovie, you can produce amazing types of output because it also supports video in HD and 4k resolution.

Adobe Premiere Rush

In this ever-changing world, your business needs to keep up and use smarter ways of working to reach new heights. Adobe Premiere Rush is the software that allows you to keep up with trends and a constantly changing market. There are no device restrictions; you can work wherever you are. With Rush, you can edit videos with your smartphone when you don’t have much time.

Lighting work

If you are starting a new business and are up to speed with the new wave of video marketing, you should take advantage of Lightworks. It has a number of editing features that you can explore while using the software. Text, titles, effects, transitions, color correction, multi-camera editing, premium cutouts for fast and accurate editing, large format support and much more. – These are some of the features of the software. Once a video is created in Lightworks, it can be exported directly to YouTube.

VCDC video editor

Different types of companies can use this video editing program to create videos of different complexity. VSDC is a free program that offers a wide range of editing options, such as beautiful video effects, filters, transitions, a chromatography tool, etc. It is a highly compatible tool that supports all common video and audio formats.

This tool also supports fairly primitive desktops, which is an added benefit for users with older systems. With this VSDC software, you can add real-time voices to your videos to make them more effective.


Online games have become very popular, with many live broadcasts, tutorials, etc. on YouTube and other platforms. Blender is a fairly well-known tool, available for free and suitable for creating these types of game videos. It can manage pipelines in 3D and has a range of features advanced enough to adapt to the video atmosphere of YouTube game channels.

Functions include rendering, motion tracking, animation, simulation, modeling, etc.

If you spend just a few days learning the tool, you can gain experience. Professionals will find this free online tool very useful for high-quality video editing.


Corel is also known by the name Corel Video Studio Pro 2020. It is the right choice for editing all your corporate videos. This leading editing software includes a wide range of advanced editing features that can be tried for free for the first month. To enjoy the additional benefits, consider an additional subscription for payment cycles. Stop animation, color correction, green screen, multi-camera editing, motion tracking and more are just some of the premium features Corel offers.

In conclusion

The purpose of the video is to entertain the viewer or convey information, or sometimes both. You must edit each video in such a way that the viewer is captivated and convinced. The above list of video editing software will help you produce videos that are not only professional, but also speak for your brand.

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Frequently asked questions

What is the best free video editing software?

Video editing software: 17 top tools for 2020 | Creative Bloq

What is most important when editing a video?


What is the best free video editing software for beginners?

The 12 best free video editing programs in 2021.

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