Companies keep their customer base engaged now more than ever before. It used to be a letter expressing their gratitude for giving them business. This helped in building client trust and satisfaction. Now, though, staying connected to the customer constantly is the new standard. Through texting and emails, your journey with the customer stays linked.

Direct messages to your clients can result in the clients remaining connected to your brand through them. There’s a high possibility you can turn them into loyal customers this way.

The most significant time for that is after they make their purchase. If you send lovely thank-you messages to customers, new and returning, customer loyalty can shoot through the roof.

A thank-you message can typically get clients close to you after their purchase is done.

However, customers tend to receive such emails from small or big businesses frequently. This can make them seem detached or cold.

Here are the steps to write a professional thank-you email, including templates and examples for writing a personalized email.

What is a Thank-You Email?

A professional email composed to convey your gratefulness is what a thank-you email is all about. It’s a polite way of letting people know that you value their help in whichever form. Be it their time, advice, or support. Indeed, you will encounter several situations where a thank you email comes in handy.

Why Send a Thank-You Email?

Professional etiquette demands that when you are appreciative of someone’s help, you write a thank you email. This can also help to progress your career. For instance, it can land you a promotion or keep you in touch with a colleague who may prove important in the long run. Moreover, sending a thank-you letter to your superiors might let them know that you are polite as well as professional.

How to Craft a Perfect Thank You Email of Your Own

There are no complications necessary while writing a thank-you email. Your focus should be on being sincere and adding a personal touch that sends your warmth over the distance. Therefore, here is the way through which you can draft a flawless thank you message. It will instantly make your customers happy with you and will assist in customer loyalty.

Start with Why

You should know well why you’re writing the email thanking the customer. The motivation behind the task should be clear; the effort will come naturally. Getting customers to purchase more isn’t the end goal here. Or even for them to let others know about your business. What you’re doing is appreciating them and being grateful for their trust. If you accomplish this, the response will be even better than you anticipate.

Be Clear on Whom You are Thanking

You should know clearly who it is that you’re writing the email for. This will help in crafting the perfect message.


The list of individuals can range from short-term to long-term customers, as well as people in customer loyalty programs, etc. After categorizing your customers into segments like these, you can create specific messages for them. Additionally, you can use other criteria for the segments too.

Be Genuine and Personal

Personalizing the message is an effective way to create a lasting impact. A generic thank-you message won’t quite get the point across the same way. Moreover, you can include specific details to make your clients even happier. Instead of ‘dear customer,’ use their name. This will result in you winning their heart as it shows thoughtfulness.

Get Creative

You should get creative if you want to craft a perfect thank you email. Your email should be appealing, so it can create a sense of gratitude. You can design an email using email templates from PosterMyWall. This will save you a lot of time and effort, providing you with a perfect thank-you email.

How to Write a Thank You Email

These steps will help you write a useful thank you email:

Create a straightforward subject line subject lines for a thank you email are very easy to write. Examples can be:

thank you (recipients name),

thanks for (reason for letter),

thank you for your help.

Choose a Professional Opening Statement

If your emails are a bit more informal, you can use the following statements:


Hey there

Good morning/afternoon

If you’re unsure about whether to use a formal or an informal greeting, the best way to go is to use the greeting ‘Dear.’ You should use the recipient’s name directly when addressing them after you have finished your opening statement. Also, you should not forget professional titles such as ‘Dr..’

Express Your Gratitude

This is the body part of your email. You need to be specific about what you’re grateful for here. Appreciate the customer so that they understand the reason behind your email.


You should sound polite and professional here.

Include Your Contact Information

Where necessary, include your contact information. It might not be so in the case of, for example, a co-worker who obviously has it. But it might be useful to include when writing an email to someone you met at an event, etc.

Close the Email

A professional ending is important to sign off things. This can be followed by your name. You can set up a professional signature for this purpose. Good examples of closing include ‘sincerely’ or ‘kind regards.’

Delight Your Customers with the Best Thank-You Emails

A thank you email is a good idea to strengthen your relations with your customers. You can always use ideas of your own and make sure your customers feel your gratitude. However, this is an all in all guide for you to take inspiration from. Follow this and delight your customers with the best thank-you emails.